Zak World of Façades Zak World of Façades
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Zak World of Façades Saudi Arabia

edition

161

Date

07 October 2024

Venue

Saudi Arabia

City

Jeddah

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Speakers & Panelists

Conference Agenda

Every speaker for the day, grouped by session. Select a topic to see who is presenting, the session focus and the talk points.

Session 1

08:00 — 08:50 Delegate Registration & Networking
08:50 — 09:00 Welcome Address
10:20 — 10:40 Networking Tea / Coffee Break

Session 2

12:25 — 13:30 Networking Lunch Break & Prayers

Session 3

15:00 — 15:05 Vote of Thanks & End of the Conference
15:05 — 15:15 Post Event Networking

Albaraa Zamzam

Architect

HAK Architectural and Engineering Consultants

Topic

Event Host & Convener

09:00 — 09:25

Mohamed Mahgoub

Construction Manager

Red Sea Global

Topic

Transforming Building Performance with Passivhaus Principles in Extreme Arid Environments: Mastering Challenges and Leading Innovations

Talk points

Impact of climate change on building requirements in arid regions
Necessity of adopting Passivhaus principles in arid environments
⁠Introducing a model suitable for hot arid climates
Governmental incentives and the role of policy-making in encouraging Passivhaus adoption in arid regions

09:25 — 09:40

Davide Malizia

High Performance Products KSA – Saudi Arabia Business Development

Kuraray

Topic

Reduction of Carbon Footprint with Structural Interlayers

Talk points

Interlayers carbon footprint
Solutions engineered into façades
Failures of wrong specifications

09:40 — 10:05

Medhat Saad

Associate - Façade Engineering

Meinhardt UK

Topic

Jeddah Vernacular Architecture: Building Physics Considerations for Hot Climates

Talk points

Envelope design: Bridging tradition and innovation
Materials and components: Every detail matters!
Thermal performance and condensation risks: Envelope and behavioral challenges

10:05 — 10:20

Nancy Wang

International Sales Department Director

NorthGlass Processed Glass BU

Topic

The Key Factors of Architectural Beauty

Talk points

Jumbo size glass application in architecture
How to control the architectural glass flatness?
How to control the accuracy of single and 3D curved glass?

10:40 — 11:05

Walaa Addas

Urban Cultural Design Manager

Jeddah Central Development Company

Topic

Architectural Façade Design Between Past and Future: A Semantic Façade Between Cultural and Architectural Design

Talk points

Local architectural design
Adaptive reuse
Culture and conservation values

11:05 — 11:20

Abdelrahman Zayed

Head of Façade Division

Leaders Fort Arabia

Topic

Terracotta Tiles: Bridging Saudi Arabia's Cultural Past and Architectural Future

Talk points

Modern applications of Terracotta in sustainable façade systems
Adhering to the Salmani architecture guidelines: Terracotta tiles in modern Saudi urbanism
Thermal performance and environmental benefits of Terracotta tiles in Saudi climate

11:20 — 11:40

Maged (Max) Ahmed

Lead Façade Engineer - Middle East

BG&E Façades

Topic

New Scenarios of When Façades Go Wrong and the Future of Façades in the Middle East

Talk points

Poor design, material selection, and installation errors can lead to structural failures and safety hazards in modern façades
Innovative materials and advanced engineering are crucial to ensure façades withstand extreme climates and environmental stress
As the region embraces cutting-edge architectural trends, façades will evolve to integrate sustainability, functionality, and bold aesthetics

11:40 — 11:55

Rui Monteiro

Global Commercial Director

Effisus

Topic

Disrupting the Future of Building Envelopes: Introducing the Triple FR System

Talk points

Sealing success: The crucial role of waterproofing and air barrier systems in modern construction
Advanced façade interface solutions: Accommodating building's movement with fire rated solutions
Case studies

11:55 — 12:25

Michel Mossessian

Design Principal

Mossessian Architecture

Topic

From Concept to Craft

Talk points

Technological paradigm shifts
Cultural affinities
Working with nature

13:30 — 13:50

Loïs Delhom

General Manager

Delhom Acoustics

Topic

Façade Acoustics 101: Tackling Noise Challenges, the Right Way

Talk points

Exploring the critical role of acoustics in façade design
Solving noise challenges in building façades
Actionable strategies to design quieter, more comfortable spaces

13:50 — 14:05

Manoj Divakaran

Founder/Managing Director

Mitrex and Empereal Energy

Topic

Architectural Solar Façades: Towards a Sustainable Tomorrow

Talk points

Solar façades
Future of building integrated solar in the region
Case study: SAMIH

14:05 — 14:20

Qian Yucheng

International Trade Manager

SHBO Industry Group

Topic

Custom Steel: The Future of Architectural Expression

Talk points

Unparalleled design flexibility and precision for complex architectural requirements
Superior structural integrity and resilience for demanding architectural projects
Enhanced aesthetic appeal in contemporary architectural designs

14:20 — 15:00

Moderator

Ahmad Kseibi

Lead Façade Design Engineer

DAR Engineering

Panelist

Jamil Adra

Managing Director

OBMI

Panelist

Walaa Addas

Urban Cultural Design Manager

Jeddah Central Development Company

Topic

The Evolution of Local Architectural Identity

Talk points

Salmani architecture blends tradition with contemporary design in both historical and modern façades
Façade design challenges include maintaining architectural integrity, balancing local material selection, building envelope performance (thermal/acoustic), LEED compliance, and architectural functionality
Structural integration and aesthetic goals are also key considerations in façade design
Modern buildings continue the dialogue between traditional Najdi and Salmani styles, adapting historical aesthetics to meet the complexity of modern architecture

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