Zak World of Façades Zak World of Façades
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Zak World of Façades Saudi Arabia

edition

97

Date

27 September 2022

Venue

Saudi Arabia

City

Jeddah

Speakers & Panelists

Conference Agenda

Every speaker for the day, grouped by session. Select a topic to see who is presenting, the session focus and the talk points.

Session 1

08:00 — 08:50 Delegate Registration & Networking
08:50 — 09:00 Welcome Address
10:25 — 10:50 Networking Tea / Coffee Break

Session 2

12:40 — 13:40 Networking Lunch Break & Prayers

Session 3

15:50 — 15:55 Vote of Thanks & End of the Conference
15:55 — 16:30 Networking & End of the Event

09:00 — 09:25

Hazem Sabbagh

Founder & Creative Director

Craft Architecture

Topic

An Epistemology of Envelopes: Poetics and Rhetorics of Building’s Fabric

Talk points

Architecture & ecosystems: Shelter & transitions
Façades: Performative characteristics & expression
Tectonics: Meaning & imagination

09:25 — 09:50

Marina Kindelan

Director - Façades

AESG

Topic

Decarbonizing Façades. Operational vs Embodied, Addressing Carbon in Façades

Talk points

Current market tendencies and the carbon implications of it
The carbon payback period on an opaque wall case study
The carbon payback period on a fenestration wall case study

09:50 — 10:10

Phil Schneider

Head of Sales EMEA

Vector Foiltec

Topic

Create Pleasant Environments with Light-weight Building Envelopes

Talk points

The Jeddah Shopping Mall
Super fast track installation of ETFE cladding
Refurbishment of existing spaces (The Beach in Dubai)
Create new architecture with cable net structures
Future is now! Enclose full cities with sustainable material

10:10 — 10:25

Paulo Carvalho

Commercial & Corporate Relations Director

Effisus MENA

Topic

Future Proofing Your Projects – A1 Fire Rated Weatherproofing Solutions

Talk points

Fire rated AVCL membranes & systems: experience since 2011 / tests & approvals
Façade applications
The importance of weatherproofing design
Case studies (GCC & UK)

10:50 — 11:10

Andy Dean

Head of Specialist Services

WSP Middle East

Topic

Risk Reviews for Façades of Existing Buildings with Aluminium Composite Material

Talk points

Dealing with the sleeping killer

11:10 — 11:30

Oliver Rohde

Managing Director

seele Middle East

Thomas Toepfer

Sales Director

Seele Cover

Topic

Complex Façade Solutions in Challenging Climatic Conditions

Talk points

Glass as structural element
Meeting building performance
ETFE as alternative to glass

11:30 — 11:50

Jamil Adra

Managing Director

OBMI

Topic

Innovation as Continuation of the Past

Talk points

Façades material/description
Innovation at work
Challenges and solutions

11:50 — 12:10

Thomas Fruhmann

Director Pre-Construction Services

Schueco Middle East

Topic

Pre-Construction Services for Building Envelopes (PCS)

Talk points

What does PCS bring to the table and why to invite others to the party?
PCS from a building envelope system manufacturer. Biased?
PCS case studies: Residence - Tower - Skylight

12:10 — 12:40

Juan Martin De Leon

Director

ROSHN

Topic

The Impact of Jeddah Vernacular Code on Building Designs

Talk points

What is the Jeddah Vernacular Code
The distinction between traditional and modern projects
How does it impact projects in Jeddah?
How does this differ from Salmani, Asiri and Hisawi projects in KSA

13:40 — 14:00

Bart Leclercq

Head of Studio - KSA

BSBG

Topic

Lessons Learned from Three Exemplar Façade Projects

Talk points

The Opus Dubai
ICD Brookfield Place DIFC
Visa CEMEA Headquarters Building

14:00 — 14:20

Giovanni Zizioli

Partner | Middle East Director

Maffeis Engineering

Topic

Digital Façade Design using Parametric Tools

Talk points

One single model
Parametric design workflow
Case studies

14:20 — 14:35

Khamis Majdubah

Solutions Manager

Saint-Gobain

Topic

Meeting the Demand for Sustainable Green Buildings with Façade Solutions

Talk points

Lightweight façade system
Curtain walls and glass
ETICS: External Thermal Insulation Composite Systems

14:35 — 14:50

Jochen Regenauer

Head of Strategic Projects & Business Development EMEA

Kuraray

Topic

Designing with Laminated Safety Glass Interlayers for Security & Sound Control Applications

Talk points

Overview on safety and security glazing
Acoustic guidelines for effective noise reduction with laminated safety glass

14:50 — 15:05

Dr. Chengde Huang

Technical Director - Architectural Glass Division

CSG

Topic

Application of Triple Silver Low-E Glass

Talk points

Aesthetic effect
Performance
Spandrel matching

15:05 — 15:50

Moderator

Hazem Sabbagh

Founder & Creative Director

Craft Architecture

Panelist

Waseem Hamweyah

Sustainability Consultant

Jacbos

Panelist

Dr. Noura Ghabra

Professor of Architecture

King Abdelaziz University

Panelist

Ziad Aazam

Executive Advisor-Strategy

Development & Design, Jeddah Historic District (JHD), Ministry of Culture

Panelist

Turki Gazzaz

Founder

Bricklab Architects

Topic

On Façades: Ecology of Character & Identity

Talk points

Exploring the role of façades covering conceptual, tectonic and ecological parameters
The potential of building material, fabrication, ecology and character in Jeddah’s evolving architectural developments
Getting creative with the façades by exploring the soul, past and future of the city

Partners

Presenting Partner

Technology Partner

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